My name is: 

Rebecca Lanman

I am from:

St. Louis, Missouri

I am allergic to:

Nitrous oxide a.k.a sleeping gas

I hope to study:

Fashion Design

I hope to be:

Head Designer of a fashion label, hopefully my own eventually.

I hope to eat:

Tomato soup, or drink hot chocolate when it snows. 

My favorite class trip was:

The Levis store in Soho. The photo booth was great and with the addition of the props Adriana pulled out of her bag it made for even more entertaining photos.  

I’ve learned a lot, but this in particular stands out:

If anything in this class, I have learned to see things differently.  I notice more small details around me and question why they are there.  I have learned to look at things critically yet objectively and more so as a designer than as a typical person.   

If I were to write a book about my first year living in New York City, it would be entitled:

Sleep is just a state of mind.   

Stephanie Create your Identity 

Jane Power Identity Collection

Rebecca Power and Identity

Sarah Power and Identity of New York

Sharmaine Identity and Power for SALE!!!

New york lifestyles are as diverse as it typically gets, New York is the giant melting pot; Our album reflects that. There are thousands and thousand of people living in the city, many of which coming from places all over the world. The songs selected in this album aim to be as diverse as the the people in the city. Describing a New York lifestyle is more challenging that would seem because everyone here reflects everyone else just a little bit, just due to the fact the New Yorkers are naturally exposed to a more diverse life. The Album transitions between slow songs to more upbeat songs multiple times to emphasize the continually changing lifestyles of the city. This album could be described as well rounded, it embodies the different cycles of the diverse mind set, in the people of New York City.

Album created with Andreas, Jane, and Brittany.

When deciding on how to map 24 hours of my life I chose to represent it through walking boots.  I decided to create boots because it is showing everywhere I walked throughout the day.  The boots are a pictoral guide to where I traveled through out the day.  I mapped my day from 9am friday to saturday morning.  In those 24 hours I traveled to the New York Public Library for drawing class so I pulled in pictures of the subway trains, books, and the actual library as well.  I also went to Bikram Yoga and St Marks at night.  My friends and I got gelato and sat and hung out at St. Marks for a few hours.  On saturday I had to wake up early so I represented that with an alarm clock.  The reason I woke up early was because I went to Red Hook Community Farm in the morning and after that the PS1 book fair.  I dragged in pictures of books to emphasize the time spent in the library and in the book fair for a good portion of my 24 hours.   

Collaboration between the three companies to produce a line of shoes that the buyer can customize.  There will also be a shoe for every major section of Manhattan, just like Bond no. 9 had for perfumes.  this will create an identity for the wearer.  either as a part of a community, or just in establishing ones own identity through shoes, which is one of our most self reflecting items. United Nude’s cutting edge shoes, meet No. 9’s identification capabilities, matched with Nike stadiums custom designing produces a line of powerful shoes that give a very specific identity to the wearer. 

Warmer Winter Feet

The average woman spends about 25,000 dollars on shoes in her life time(GoCompare insurance company).  This woman also typically has 19 pairs of shoes in her closet at a given time.  Because so much money is spent of foot wear, doesn’t it seem odd that we only allow ourself to wear certain shoes for only partial periods of the year?  

Heels, no matter what anyone says, are not comfortable and are not warm.  However those are also not the reasons women wear heels.  High heels can represent many things.  They can be a symbol of power, grace, security, nobility, confidence, maturity, and endless other possibilities.  High heels represent whatever a woman wants them to.  Which is why it only seems practical to find a way to wear our favorite heels year round, all the while staying warm and not having to suffer because of it.  

There are many different types of heels.  Heels that have open toes, heels that have closed rounded toes, pointed toes, no toes, ones that dip low in front, and those that dip low in back, some have exposed sides, and then there are boots.  All of those, with the exception of boots are impractical to wear during winter.  New York winters in particular get very cold and full of precipitation.  Wearing shoes of any kind that expose part of ones foot is highly uncomfortable. It would be like wearing flip flops in a snow storm but even more difficult due to the added danger of slipping on the tiny heel, people just don’t do it.   If flip flops during the cold winter months seem impractical, then why have we not done anything to change the way women’s heels are worn during winter as well?  I am proposing an intervention, a proactive approach on women’s foot wear for the winter months.  one that enables favorite, though maybe more summer appropriate shoes to be worn even during winter.  This will put those 25,000 dollars in shoes to work, till its worn through.  

What i’ve come up with to fix this fashion crisis, is an outer sock, tall or short that can be worn over ones leg and wraps around the bridge of the foot. This new accessory will even work with bridge-less shoes because it will keep that part of the exposed foot warm as well.  It can be slipped on like a sock after the shoes is put on.  Or if the user wants more of the shoe to be seen, the sock can be slipped on before putting on the shoes.  This new accessory will allow certain shoes to be worn all year round, opposed to just a season or two, as well as making heel wearing more enjoyable in general.  No more frozen feet due to New Yorker’s; on the go, fast paced, walking lifestyle.  These socks will keep the legs and feet much warmer than even tights.  They will be available in chunky and thinner knits, multiple cotton knits, as well as wool, and even fur and leather.  

Until now boots have been the natural choice for winter foot wear.  However wonderful boots may be, they also require the wearer to purchase them specifically for one season.  This is why the new Heel Sock is so convenient.   Women will not have to go buy new shoes for every season just simply because they need warmer shoes, the shoes instead can be bought when stumbled upon, or discovered for enjoyment purposes, not out of pure necessity.  This will make buying shoes even more enjoyable, and hassle free.  foot wear will become more diverse, comfortable, and convenient buy this simple, affordable new accessory.      

Imagine, the convenience of fast food applied to your favorite clothing store.  It’s the upscale McDonald’s meets modern merchandising.  This new store has lines of clothing hanging up in the back for easy and quick access to your correct size.  There would also be dozens of cashiers around to place your order and send it to the back room to be brought out.

The connivence of ordering food is now applied to shopping to make your experience more delightful. Every different look will be hanging on a rack on the side of the store to reference when deciding if you want to try it on.  Along with look books on every wall and table.  This trendy, modern approach to shopping will ease the confusion of looking around gigantic  stores for something you saw on a model at the front.   As well as the access convenience, every customer will have their own personal store assistant to send for the items wished to be seen and to give advice and assistance once dressed. 

Shopping will be revolutionized, leaving the outdated version of huge warehouses of clothing behind and transcending into the modern way.  Convenience and accessibility as priority, all the while keeping the large amount and range of clothing hidden, but in stock, for simplicity and serenity.  The shopping experience will become more relaxing without taking any extra time.  It fits the fast paced lifestyle of the many fashionable New Yorkers living in the city.  

The Standard Hello

Whoa baby’s

In the war between Pink Berry and Red Mango only one will prevail.  The past three years have been a struggle for power and who will win America’s vote for best frozen yogurt.  The Battle has stretched from California to New York and now only time will reveal the victor. 

Here in New York, however, Pink Berry is predicted to pull through.  Red Mango, as delicious as their frozen yogurt may be, their delayed effort to steal the frozen yogurt market in the US put them behind.  Pink Berry had been in the United States for almost a year before Red Mango even opened its first store.

The general appearance of Pink Berry also makes it a stronger company.  The edgy, young design makes it an interesting and fun place to hang out for teenagers and young adults.  There is a different state of mind in Pink Berry compared to Red Mango.  Pink Berry can almost be seen as a hot spot at night, it made going for frozen yogurt cool.  The majority of frozen yogurt eaters often tend to be the younger population, which is Pink Berry’s target market. Red Mango aims to project a sense of well being and healthiness with its frozen yogurt.  The signs and warm hues are inviting and welcome all potential customers in to stay a while.  Red Mango’s offer of free wifi furthers that attempt of bringing people in to enjoy a treat for their hard work.  However because going for frozen yogurt is not often something one plans to spend a long time doing, Pink Berry’s Plan of quick service and sense of privilege while enjoying their yogurt tends to bring in the crowds.

New York is full of swanky parties, and high end, high priced gatherings put on and attended by the somehow determined “privileged” people of the city.  What New York is also full of is people wanting to be invited to those swanky parties and gatherings.  Pink Berry’s business plan triumphs over Red Mangos’ in New York because of that fact.  Eating at Pink Berry gives the heir of accecptance and social status.  It is as though everyone has been invited to attend one of those parties they could never get into before.  Pink Berry charges a fee to let one know that it has a high value, but is also one that most everyone can afford.  

Pink Berry also advertises to the pre teen to young adult age group, which are exactly the people who want to feel cool and accepted.  Pink Berry has asserted its position in category of trendy.  New York especially is a city where trends are carefully watched and a fortune could be made of catching just one of them at the right time.  Pink Berry has done this.  The aesthetic of the store projects its trendy, in the know image with the cool grey pebble floors, and blue walls.  The contrasting orange tinted wood and accents of pink.  Bold white light fixtures hang over the tables to set the mood  of excitement and fun.  The interior and exterior set the general feeling of popularity and and a desired location.  

Red Mango, though appealing to a larger age group of people, also advertises to a smaller segment of frozen yogurt eaters.  The design of the Red Mango store, with its large red “O’s” on the ceiling, warm colored wooden floors and clean white table tops aim for a very generic market.  Anyone would eat there and feel comfortable; but would they love it so much they would want to return?  Red Mango leaves the idea; it was good, but was it that good?  If there is no excitement in the experience what motivates one to return?  Red Mango does aim to give people reasons to return with their focus on health.  Also pushing their acceptance of diversity shown through the advertisements of older Caucasian women, or younger African American men.  They want to stress that no matter what age, or race, you are welcome.

Though both frozen yogurt chains gave up a good fight and claim each yogurt is better than the others, it is obvious which will win In New York.  In this city where appearance’s are so important, Pink Berry will always over power Red Mango.  Not to say there is no market for Red Mango anywhere, however, in New York Pink Berry is better suited.  The fast pace, trend seeking lifestyle is well accompanied by the ability to get a treat fast and look composed and stylish while doing so.